Digital Marketing Services

Digital Marketing is advertising that is delivered through digital channels.Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. Any digital marketing strategy has to have a marketing funnel. A marketing funnel is a framework businesses use to turn strangers into customers who will become advocates.It is broken down into five phases,they are:

• A - Awareness
• I - Interest
• D - Desire
• A - Action
• A - Advocacy

Different Solutions can be used at different phases of the funnel.Solutions include the following ;

• Search Engine Optimization (SEO) 
• Search Engine Marketing (SEM)
• Content Marketing 
• Remarketing / Retargeting
• Social Media Marketing (SMM)
• Pay-per-click (PPC)
• Affiliate Marketing
• Email Marketing
• Keyword Research

Each of these solutions has tools that are used to execute them. Some of these tools are ;

• Facebook Ads Manager (This includes Facebook and Instagram)
• LinkedIn Ads
• Twitter Ads
• Google Adwords
• Google Analytics
• Google Search Console
• Facebook Insights
• UberSuggest
• MailChimp
• SemRush
• SimilarWeb

Each of these tools will produce reports that are used to determine performance. These reports will be comprised of different measured metrics, some of the measured metrics include:

• Traffic sources (Organic or Paid traffic, cost per lead)
• Reach (Includes indicators like Bounce-Rate)
• Engagement (Includes indicators like Click-Through-Rate)
• Average session duration
• Top performing web pages
• Conversion rate

Metrics measured depend on what you envision for your business and what data you need to get there.